Friday, February 20, 2015

PM Narendra Modi's 'Mann Ki Baat' turns big business for All India Radio






NEW DELHI: Prime Minister Narendra Modi's 'Mann Ki Baat' has emerged a big revenue-generating property for All India Radio, which has already collected more than Rs 25 lakh from advertisers for the coming Sunday's programme, an AIR official said.

"We made a proposal to market the PM and the management agreed," said the official who deals with advertisers. While Modi is using the national public radio broadcaster to reach out directly to people across the country on a pre-decided Sunda .. 


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